Another Way
The Beatitudes of Jesus. For a different world.
An eight-week sermon series for Sea Glass Church in Apollo Beach, Florida, inviting people to see familiar life from a different perspective through the countercultural teaching of Jesus in Matthew 5:1-12
SERIES ARCHITECTURE
GRAPHIC DESIGN
VISUAL STORYTELLING
CHURCH COMMUNICATIONS
THE CONCEPT
A visual theology of Another Way
The Beatitudes are given on a mountain. In Matthew 5, Jesus ascends the mountain and teaches his disciples a vision for life in the kingdom of heaven. The mountain anchors the series visually in the Sermon on the Mount, while the figure climbing toward the summit represents a movement toward the way Jesus describes-a life shaped by humility, mercy, righteousness ,purity, peacemaking, and faithfulness.
THE BREAK IN THE LANDSCAPE
The blue field intentionally interrupts the otherwise monochromatic world. The climber stands at its threshold: behind and beneath him is the familiar world, rendered in black and white; ahead is an opening into vivid color. The contrast visualizes the central premise of the series-the kingdom Jesus describes is lived within the same world, but according to another way.
The color is not an escape from the world. It is another way of living within it.
THE SERIES
One system. Eight Messages.
Each week introduces a new image and accent color, while retaining the same grid, typography, photographic treatment, and editorial hierarchy. Color functions as a visual interruption, echoing the central idea: Jesus' teaching challenges familiar assumptions with the alternative values of Christ’s kingdom.
THE VISUAL LANGUAGE
Consistent elements. A flexible system.
Each week introduces a new image and accent color, while retaining the same grid, typography, photographic treatment, and editorial hierarchy. Color functions as a visual interruption, echoing the central idea: Jesus' teaching challenges familiar assumptions with the alternative values of Christ’s kingdom.
TYPE
Impact font for bold, expressive headlines. Avenir for supporting text.
COLOR
A distinct accent color each week as a visual interpretation
VOICE
Handwritten fonts adds humanity and interpretation to each message
IMAGE
Real-world photography with textured editorial treatment
Built for Sunday and Beyond.
The system was designed to function across the full rhythm of church communications—from the sanctuary on Sunday morning to social media, teaching slides, digital promotion, and environmental graphics. A consistent architecture allows each application to change without losing the identity of the series.
